Role Introduction

Reports To: Business Development Manager

This position is mainly responsible for the promotion of Asia Miles by Cathay in mainland China, especially the GBA region, and assists the BD manager to expand and maintain customers in the lifestyle pillars.

Key Responsibilities

Business Development and Revenue Generation

Develop Non-Air Lifestyle Partnership for both earn, points conversion and redemption (Retail, Wellness, Dining, Travel, Holiday, and other relevant pillars to Chinese mainland market) to meet revenue targetsSupport the implementation of strategy to win China market

Market Analysis and Sales Support

Keep abreast of market information and industry trends, including consumer/retail/dining/travel industryActively build connections with relevant external parties and strengthen collaboration with internal stakeholders to identify new business development opportunities.Plan and implement marketing campaigns with partners to drive for more miles accrual and redemption and improve customer experienceMonitor the performance of non-air partnerships with analysis, reporting andEstablish & sustain a good working relationship with clients, partners and internal stakeholdersSupport Cathay Shop (Cathay Pacific’s e-Commerce business) operationwhen needed, to ensure the appropriate assortment is on-site according to the product launch calendar, monitor and update to promote the key products based on inventory, marketing calendar, key launches and overall Merchandising Guidelines.Requirements

Academic Qualifications

Degree holder of Business Studies, Marketing, or related discipline

Knowledge, Skills, Training and Experience

Minimum 5 years' relevant experience, ideally with knowledge of consumer industry, lifestyle retail, hotel or travel industries and loyalty programmesProven track record in business development and market expansion.Proven track record in deliver sales target especially in consumer, lifestyle retail or travel industries .Strong network and connection among the consumer brands, lifestyle retail, commercial real estate or hotel is preferred. Relevant experience with travel related partners is a plus.Excellent interpersonal and communication skillsCreative, dynamic and innovativeGood numerical and analytical skills are also requiredExcellent written and oral communication skills in both English and MandarinWilling to travel if neededPersonal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

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