**DIVISION FUNCTION/OBJECTIVE:** Established Pharmaceuticals Division (EPD) is a Division of Abbott Laboratories, with a focus on mature pharmaceutical products and the objective of developing, enriching and growing them to their full potential and to the benefit of our patients and stakeholders. The main function is to promote and market Abbott's pharmaceutical products in Taiwan and maintain constant business growth and profitability in an ethical manner complying with all local relevant laws and Abbott's code of business conduct. **POSITION PRIMARY FUNCTION:** This role involves establishing, directing, and coordinating marketing activities for one or more products or product lines. The responsibilities include coordinating market-oriented activities such as advertising, public relations, and strategy implementation to achieve product marketing objectives. The person in this role carries out market research, evaluates sales performance, and reviews or formulates plans, programs, goals, and objectives to develop optimum market penetration of the product(s) and oversees execution of the same. This role monitors competitive products in the market and provide marketing strategy inputs and needs to recommend program development and/or enhancements based on customer and/or sales force feedback. This role acts as a liaison between sales personnel and regional/global marketing/medical staff. The person in this role supports sales representatives by providing strategy, necessary data for product demonstrations to sales personnel, and training. To handle product-related problems with customers as required and serve as an advisor to the sales force and customers on all matters related to the designated product(s). This role also organizes and coordinates product training for employees and distributors and makes technical presentations at sales meetings and/or customer locations. **MAJOR DUTIES AND RESPONSIBILITIES:** 1. Develop and implement product strategies that align with the company's overall objectives and drive revenue growth and profitability. 2. Conduct market research to identify customer needs, market trends, and competitive landscape to inform product development and positioning. 3. Collaborate with cross-functional teams, including medical, marketing, sales, and regulatory affairs, to develop and execute product launch plans and ensure successful adoption. 4. Develop product positioning and messaging that differentiates our products in the market and resonates with customers. 5. Develop and manage product budgets, forecasts, and pricing strategies. 6. Monitor and analyze product performance, including sales, market share, and profitability, and take corrective actions as necessary. 7. Identify new product opportunities and work with business development team to develop product concepts and business cases. 8. Develop and deliver product training to sales teams, distributors, and other stakeholders. 9. Stay up-to-date on industry trends, regulatory changes, and competitive developments and adjust product strategies accordingly. 10. Understand digital marketing and channels to implement activities that support business growth in different promotional mix. 11. Pricing: Strategically set the price for all EPD products. This pricing strategy should reflect the value the drug brings while ensuring it remains affordable for patients. Tender pricing management to secure the company profit and margin. 12. Support to apply product National Health Insurance Administration price and get the price approval. **EDUCATION,** **EXPERIENCE/QUALIFICATION:** + A Bachelor's or Master's degree in business, marketing, or a related medical field is preferred for this role. + 3+ years of experience in product management in the pharmaceutical industry. + Strong analytical and strategic thinking skills. + Good communication and presentation skills. + Ability to work collaboratively with cross-functional teams. + Knowledge of regulatory requirements for pharmaceutical products. + Experience in bio-similar product launch and lifecycle management. + Experience in National Health Insurance Administration price application submission. + Ability to prioritize and manage multiple projects simultaneously. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com