Staples is business to business. You’re what binds us together.
Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.
Staples is seeking an experienced Customer Data Platform Campaign Manager to join our Staples Marketing Sciences & Operations team. This role will focus on managing segments and customer journeys through our Customer Data Platform, the central hub for all omnichannel marketing planning, execution and reporting. The Customer Data Platform is one of many growth areas connected with Staples ongoing digital transformation. The Marketing Sciences & Operations team manages Customer Intelligence, Consumer Insights, Data Sciences, Marketing Operations, Marketing Effectiveness, and Lead Management for Staples B2B and B2C customers.
The Manager, Customer Data Platform (CDP) Campaign is responsible for the setup and execution of marketing campaigns using the CDP. This role focuses segment building, customer journey creation and orchestration across multiple channels to deliver personalized and effective marketing campaigns. Acting as a bridge between marketing strategy, data activation, and technology execution, the Campaign Manager ensures campaigns are data-driven, timely, and aligned with business objectives.
Manage segments and customer journeys through the Customer Data Platform (CDP).Setup and execute marketing campaigns using CDP tools, ensuring timely delivery and alignment with marketing goals.Conduct A/B testing and optimize campaigns based on performance metrics.Track and analyze campaign performance metrics, providing insights for optimization and reporting to stakeholders.Collaborate with cross-functional teams such as Marketing, Sales, and IT/Engineering to align campaign strategies and achieve common goals.Stay abreast of the latest trends and best practices in Marketing and Sales Technology.Analytical and data-driven mindset, with the ability to use data and metrics to optimize performance and demonstrate ROI.Excellent communication and collaboration skills, with the ability to work effectively with stakeholders and cross-functional teams, including IT, marketing, and analytics.Effective project and time management skills in a fast-paced environment.Self-motivated, proactive, and results-oriented, with the ability to work independently and under pressure.Passionate about Marketing Technology and its role in driving digital transformation.What you bring to the table:
Analytical and data-driven mindset, with the ability to use data and metrics to optimize performance and demonstrate ROI.Excellent communication and collaboration skills, with the ability to work effectively with stakeholders and cross-functional teams, including IT, marketing, and analytics.Effective project and time management skills in a fast-paced environment.Ability to translate business strategies into audience, segment, customer journey requirements.Understanding of customer data platforms (CDPs) and their application in marketing.Ability to train/educate teams on CDP capabilities and best practices.Basic Qualifications:
Bachelor's degree in marketing, business, related field or equivalent work history.7+ years of marketing experience1 +year of experience in CDP (Customer Data Platform) campaign operations.Deep understanding of Customer Data Platforms (CDPs) and marketing technologies (e.g., Hightouch, Action IQ, Treasure Data, Adobe Experience Platform, Twilio Segment, Salesforce Data Cloud).Proven track record of operating a Customer Data Platform and related technologies to support personalized marketing scenarios.Preferred Qualifications:
Familiarity with SQL or query tools for audience creation.Experience integrating CDP campaigns with platforms like Salesforce, Adobe, Google Marketing Platform, etc.Knowledge of customer privacy regulations (e.g., GDPR, CCPA) as they apply to marketing campaigns.Certification in marketing automation or CDP platforms is a plus.We Offer:
Inclusive culture with associate-led Business Resource Groups22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!#LI-AF1
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.