Job Summary
The Manager – Local Partnership Activation will advance Papa Johns Marketing Vision, Mission and Strategies by managing the execution of Corporate markets’ local partnership activation (sports teams, colleges & universities) to increase share of market, brand equity, sales, and to maximize partnership opportunities. This position contributes to building profitable sales for Corporate owned restaurants through the execution of market specific partnership activations including creative development, social and partnership engagement, and owned channel marketing. Manager of local partnership activation will be a business partner and interface with a cross-functional team including internal departments such as Operations, Marketing, Business Insights, and Revenue Management.
Duties and Responsibilities (other duties as assigned)
Partnership Development / Management
Identify local partnership opportunities within the corporate portfolio (e.g., sports teams, colleges & universities), build and maintain relationships to maximize investment and support growth strategyCross-Functional Partnership/Leadership:
Attend scheduled meetings that require field marketing input, execution, and direction. Consult other departments on best way to execute tasks relating to local marketing responsibilities. Provide input to period system communication. Collaborate and coordinate directly with operations leadership (OVP; RSD; SDO)Assess effectiveness of corporate initiatives in partnership with Marketing, Operations, Business Insights and Revenue Management. Identify customers, transaction growth, reach and margin impact.Media and Program execution
Responsible for corporate market partnerships direct messaging (email / SMS). Plan, purchase and execute print media. Order the appropriate creative, coupons, direct mail inserts, direct mail cards, box toppers and doorhangers for all assigned markets. Approve all print material to ensure brand consistency, accuracy of offers and price points. Assist in execution and measurement of partnerships, sponsorships and special events within designated areas. Manage overall budget, including evaluation of buying service effectiveness and optional vendors.Budget Management
Manage specified marketing budgets to ensure accuracy in overall Corporate advertising budget. Provide recommendations and solutions. Approve, code, and process invoices against planned expenses.Marketing Communications, Reporting and Analysis
Write and distribute a separate monthly communication for each market that informs cross-functional partners of upcoming programs and provides operations with execution instructions. Write and distribute marketing communication calendars and offer cadence. Ensure all activations are complementary to overall local eDeal strategy.Register System Coupon Offers
Manage partnership coupon library database for registers of all stores in every market. Input and download promotional offers and coupons for promotions and local partnership activity.Education, Experience & Certifications
5+ years of experience in marketing, agency partnerships, related roles
Bachelor’s degree in Marketing, Business, Communications or related field
Functional Skills
Analytical Skills: effectively uses data to generate insights for operations excellence
Planning & Prioritization: highest impact, highest value
Financial & Business Acumen
Communicates Effectively and Candidly
Problem Solving; ability to use rigorous logic to solve problems with innovative effective solutions
Process Improvement: Strive to continually improve
Ability to build and leverage talent
Ability to work in a challenging, fast-paced environment and to adapt to new situations as they arise
Ability to effectively communicate, inform, and influence senior leaders
Ability to work cross-functionality on multiple initiatives with a successful record of advancing projects
Our Values
EVERYONE BELONGS – We believe connectedness and belonging are the essential ingredients to our success.DO THE RIGHT THING –We are relentlessly focused on quality and integrity and make the right choices, even when it's difficult.PEOPLE FIRST – To craft positive experiences for our customers, we take care of each other first.INNOVATE TO WIN – We champion and challenge for a better way in all we do.HAVE FUN – We find joy, create meaningful impact and celebrate the journey togetherOur Core Competencies
CUSTOMER CENTRIC - We leverage data and insights to craft a customer experience that builds relationships, cultivates trust, and delivers excellenceRESULTS DRIVEN – We focus on measurable outcomes by remaining optimistic, tenacious, and persistent even in the face of challenges.CONTINUOUS IMPROVEMENT –We champion for better through strategic risk taking, experimentation and challenging the status quo.BIAS FOR ACTION – We courageously lead, drive towards decisions, and maintain agility to meet the demands of our dynamic industry.WINNING TOGETHER – We work together to unlock our full potential by actively collaborating and contributing in a cross-functional capacity
Papa Johns is an equal opportunity employer.
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