Our Client, a Manufacturing and Distribution Facilities company, is looking for a CRM Business Analyst for their Ada, MI location. Responsibilities: + Acting as a liaison between ANA Marketing, ANA Technology, and the Corporate Data Foundations team. + Collaborating with stakeholders to understand business goals, objectives, and requirements related to CRM and Bloom reach implementation. + Identifying data sourcing details including field-level data mappings and transformations required for campaign implementation. + Developing campaign Blueprints that translate business requirements into functional and technical specifications for Bloom reach. + Profiling new required data for accuracy and usage viability to inform marketing for usage campaigns before handoff to the Data Foundations team for data automation. + Developing CRM scenarios in Bloom reach. + Collaborating with the development team to ensure a clear understanding and implementation of requirements. + Creating and executing data verification test cases to validate that data in Bloom reach matches requirement specifications and is accurate to source data expectations. + Advising on required campaign tagging. + Recognized technical expert; provides technical advice and assistance for area of specialty. + Requires expert mastery of theoretical concepts and applied principles and practices of area of specialty. + Program/process owner - sets strategy & protocol for program/process. + Lead the highest-impact, highest-visibility and complex product + Act as a Coach in the Community of Practice on Product Management best practices + Direction given in: broad objectives. Requirements: + BA/BS in Computer Science/Engineering, Statistics, Mathematics, Analytics, or a related field. + 8 years of related experience in Digital Marketing, eCommerce, or CRM analytics. + Experience with data analysis and visualization tools like Tableau, Power BI, or Google Data Studio + Ability to pipe and consolidate data from multiple sources (Bloom reach, Heap site data, Amway renewal data, etc.) to build a report or dashboard. + Good understanding of the Digital Marketing, eCommerce, and CRM spaces + An awareness of Amway’s business model. + Knowledge of sales and marketing plans is a plus. + Proficient in working with and understanding Amway data structures including querying data using SQL within the Amway data lake in Google Cloud Platform (GCP) BigQuery. + Experience with SaaS marketing automation platforms (e.g., Bloom reach) is a plus. + Creative problem-solving and bias toward action. + Analytical and data-driven, understanding what to analyze and why, not just how. + Able to attribute revenue or other measure to an action or tactic while determining the nature of the relation (causation vs. correlation). + Curiosity and ability to self-direct, with a continuous growth mindset. + Strong problem-solving ability and dealing with ambiguity + Visual storytelling skills and ability to effectively communicate important insights to leadership, decision-makers, and customers. + Organization and clear prioritization. + Excellent collaborator with the ability to work in an open environment. Why Should You Apply? + Health Benefits + Referral Program + Excellent growth and advancement opportunities As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.