About Sundial Media Group (SMG)
Sundial Media Group is, at its heart, a sacred space. Our collective of brands, voices, and experiences offer a gathering point where culture thrives and people grow. We shape the conversations that create communities and a sense of belonging for everyone. We are a cultural compass guiding our audiences to the stories and experiences that resonate with who they are, help them navigate the moment, and invite them to share in something bigger.

We accomplish this mission and vision through our incredible and distinct brands: ESSENCE, AFROPUNK, and Refinery29 (R29).

About the Role

As SMG’s Deputy Director, Affiliate Partnerships, you will oversee and grow our flat fee (affiliate marketing) programming across our global SMG editorial teams with a majority focus on R29. Your role is to build our dedicated affiliate content, refining our offerings across site, social and experiential, diversifying our client roster and continuing to build our authority and longevity in the affiliate space, especially when it comes to our IRL events. You will also be a key leader in creating and executing our affiliate strategy.

As Deputy Director, Affiliate Partnerships, you will work closely with the SMG editorial and social teams (Afropunk, Essence, Girls United, R29), building our flat fee offerings, but also our shopping strategy and POV. This role also requires cross-communication and collaboration with commercial and experiential teams to build packaging that drives revenue across all lines of our business.

In the short term, you will:

Be the primary point of contact for all our flat fee partnerships, project managing these from start to finish with the client, affiliate platform and editorial. Build in campaign timelines, check and review all editorial content before it goes live, track each deliverable, and send detailed wrap reports. Work closely with commercial to ensure collaboration and avoid cross-pitching Work closely with our experiential team to build in experiential flat fees for our IRL events. Contribute to the overall affiliate strategy and organic content calendar Facilitating Shopping Sunday and Shopping Wednesdays on IG stories and growing social across SMG platforms

After six months in the role, you will:

Curate, develop, and pitch a quota of potential affiliate partners (email, in-person meetings, and video calls) driving new and return business and building relationships/trust Package new affiliate opportunities across platforms Support the directors on budget management and tracking spend and revenue Analyze ROI of each deal and continually refine best pitching practice Work with the social team to strategize on social x affiliate best practices 

After a year in the role, you will: 

Explore and pitch piloting of diverse forms of revenue across the business Manage junior staffers, where required

Responsibilities:

Act as the key manager for all our flat fee partnerships: This includes updating our rate cards, building proposal decks based on brands’ specific priorities and budgets, explaining placement opportunities, facilitating all agreement contracts, I.O.s, and billing, running through our legal and finance teams. Project manage these partnerships: Gather client’ priority skus, product information and brand insights, quotes, aligning on content angles, facilitating team sample requests, high-res imagery, Q&A's (if applicable) with brand/writer, and any additional information our team. Build in campaign timelines: Assign articles and market inclusions, assign and schedule shopping newsletters, and coordinate all social placements, all tracked in Asana. Check and review all editorial content before it goes live, track each deliverable, and sending details wrap reports. Work closely with editorial directors to ensure flat fee partners align with our editorial POV. Work with the director to assign weekly new stories, updates, and flips to the team. Contributing to overall affiliate strategy and organic content calendar: evergreen assignments, tentpole shopping periods (Amazon Prime Day, Nordstrom Anniversary Sale, Holiday Gifting Periods, BFCM, etc.) and reporting. Lead Most Wanted newsletter schedule/story leads. Act as a brand ambassador with affiliate marketing teams who represent several brands and retailers. Help the commerce director model, manage and support the budgets keeping all stakeholders on track and up to date. Be on hand and available during priority shopping periods: Wayday, Prime Days, BFCM, etc. 

Qualifications:

7+ years of experience in affiliate marketing and e-commerce production and strategy. Understanding off affiliate platforms such as Skimlinks, Linkby, etc. A fluency in digital publishing tools, including but not limited to Google Analytics, Google Spreadsheets, Asana, and Chartbeat. Willingness and ability to use data to inform decisions. Excellent written and verbal communication skills.

Preferred Qualifications:

Energized by working in a fast-paced, creative environment Collaborative, a team-player, and comfortable giving and receiving feedback Ready to adapt to an ever-changing environment and industry Curious, courageous, and careful about your work

This will be a hybrid role based out of our Brooklyn, NY office: Tues-Thurs on-site, and Mon/Fri WFH.

Salary: The salary range for this role is $100,000.00 - $115,000.00 USD. The salary range is subject to change and may be amended in the future. Experience, education, skills, and other factors are considered when determining the salary offered.

Benefits: Medical, Dental, Vision, 401k, EAP, Annual Bonus eligibility. 

Agencies: Sundial Media Group is not partnering with agencies nor accepts unsolicited resumes and will not be responsible for any fees or expenses related to such unsolicited resumes and/or applicants.

If you require reasonable accommodation during the application and selection process, please let us know by contacting HR@sundialmediagroup.com. We will work together to best meet your needs.