Campaign Performance: Engagement metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA) across paid media and email marketing campaigns. ROI & Budget Management: Efficient allocation and optimization of digital campaign budgets with a focus on maximizing ad spending efficiency and cost-effectiveness. Paid Media Optimization: Performance improvements on LinkedIn campaigns, including audience reach, lead generation, and quality of interactions. Email Marketing Effectiveness: Open rates, engagement rates, and conversion rates from targeted email campaigns using Eloqua and HubSpot. Analytics & Reporting: Timely and accurate reporting of campaign results, insights, and data-driven recommendations for optimization. Cross-Team Collaboration: Successful coordination with Asia Pacific Field Marketing Managers and global content/creative teams to execute integrated marketing strategies. Regional Adaptation & Cultural Sensitivity: Implementation of localized campaign strategies considering cultural nuances to enhance relevance and audience connection.