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Job Title: Digital (Email) Marketing Coordinator

Location: United States (Preferred local to Reston, VA- but open across the US)

About the role

As a Digital Marketing Coordinator, you will play a key role in executing digital marketing initiatives across the Americas region. Your primary focus will be on email marketing—including campaign execution, automated nurture programs, landing page development, and lead generation. You’ll also provide secondary support for website content, helping to update web pages, publish marketing assets, and optimize digital content.

You’ll be part of the Americas Digital Marketing Hub, collaborating with marketing teams across a diverse range of business areas—Certification, Medical Device Services, Training, Software, Supply Chain Solutions, and Consulting—serving markets in the US, Canada, Brazil, Mexico, and Latin America.

Responsibilities:

Email Marketing

Plan and execute email campaigns using Pardot, including segmentation, setup, QA, deployment, and performance monitoringSupport marketing for campaigns, newsletters, webinars, events, and product/service promotionsDevelop email strategies to drive engagement and generate qualified leads for salesConduct A/B testing and optimize email templates for improved performanceManage data imports and sync between Pardot and Salesforce CRMCreate landing pages, forms, redirects, and segmented lists in PardotAnalyze and report on campaign effectivenessCollaborate with marketing teams across the Americas

Secondary Responsibilities – Web Marketing (as needed)

Update website content to ensure brand consistency and marketing alignmentAssist in writing, editing, and publishing web content and digital assetsBuild landing pages, blogs, and assets to improve UX and conversion ratesConduct UAT and monitor web analyticsSupport SEO optimization and digital asset maintenanceAlign web and email efforts with cross-functional teams

To be successful in the role, you will have: 

3+ years of experience in marketing, including at least 2 years using marketing automation platforms (Pardot preferred)Hands-on experience with email marketing campaigns, including setup, deployment, and performance analysisFamiliarity with CRM systems (Salesforce preferred)Working knowledge of CMS platforms (EpiServer or similar) for website content publishingUnderstanding of responsive email design, HTML/CSS, and email deliverability best practices (e.g., DNS, DKIM, bounce types)Strong copywriting and content editing skills for email and web communicationsExperience with SEO and web analytics tools (Google Analytics, Omniture, etc.)Proficiency with Microsoft Office and project management tools (Workfront preferred)Exposure to digital asset management platformsUnderstanding of eCommerce and digital marketing trendsAwareness of data privacy regulations such as CASL and GDPRGraphic design skills or aptitude is a plusBackground in creative writing is a plus

BSI offers a competitive total reward package, an independent and varied job in an international environment, flexible working hours, ongoing training and development with the inclusion of 20-days annual leave, federal holidays, health insurance, life insurance, 401K with company contribution, parental leave, adoption leave, compassionate leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.  

Do you believe the world deserves excellence?

We are proud to be the business improvement company for other organisations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.

Headquartered in London, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we’re truly impartial, and home to the ultimate mark of trust, the Kitemark.

Through our unique combination of consulting, training, assurance and regulatory services we bring solid and broad knowledge to every company.

If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team, apply now and become part of the BSI family!

D&I Policy

BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization all while having fun doing great work. BSI is a community where everyone can thrive.

If you require any reasonable accommodations to be made on account of a disability or impairment throughout out our recruiting process, please inform your Talent Acquisition Partner.

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Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.

BSI is an Equal Opportunity Employer and we are committed to diversity.

BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.