Description

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.

The Director of Loyalty Strategy is accountable for performance and business impact of the MyBath&BodyWorks Loyalty program to driving profitable growth, customer brand attachment and Member love for Bath & Body Works. This position leads a team of Loyalty-facing strategists who own the program roadmap, business performance contributions and Member experience. Partnering with our platform provider and strategic resources at Bond Brand Loyalty, this leader improves our understanding of the loyalty space and champions with a growth mindset to keep the program fresh and compelling. The Loyalty leader also contributes to annual and seasonal brand campaigns and other business initiatives where Loyalty intersects with opportunity. This leader has a meaning meaningful role in moving customers up the brand engagement ladder, resulting in retention, spend, trip, cross-channel and cross-category shopping wins.

Responsibilities Lead and inspire a high-performing team to be customer-focused, innovative, creative, fast-moving and results oriented Lead development and accountability to progress for the Loyalty roadmap, inclusive of program P&L impacts, customer and associate impacts and sales contribution growth goals Collaborate with cross-functional partners to ensure seamless integration of loyalty strategies across marketing, product teams, IT, store operations, finance, merchandising, MP&A and other functions. Provide strategic guidance to key stakeholders on Member experience touch point opportunities & journeys to drive customer engagement and foster deeper brand connectivity and attachment. Define, track and report out on program performance and benchmarking through a clear and fact-based narrative; ensure key partners are brought along to drive continual education and awareness. Stay abreast of the broader loyalty landscape and industry trends to maintain a best-in-class program that profitably evolves and keeps pace with consumer expectations. Drive continual process enhancements to bring merchants more fully into a Loyalty-first headset that results in a stronger value proposition to the customer. Understand customer / Member behavior, CLTV, program engagement trends, etc., by partnering with analytics, integrated marketing & media, enterprise insights, and the digital & e-commerce teams Partner with marketing technology & finance on understanding / dissecting omni-attribution of full economic value of the program to the business.

Qualifications

10+ years of leadership experience within retail, consumer products, or premier management consulting firms Track record of delivering accretive business contributions through advanced CRM / Loyalty value and P&L results by understanding business impacts and making data driven decisions Ability to “bring the customer to life” by linking customer / Member insights to strategic and financial plans Strong leadership competencies, including the ability to influence others, bring disparate teams together towards common goals, create a culture of collaboration and champion a growth mindset Exceptional ability to establish and maintain cross-functional relationships in a highly matrixed environment Proven skill in effecting change and ability to question the status quo through thoughtful creative inquiry at all levels of the organization Demonstrated leadership experience with ability to identify, develop and retain top talent; lead with inspiration, unquestionable values, integrity and trust Education Bachelor’s Degree or equivalent experience in Marketing, Business or related field preferred

Core Competencies

Lead with Curiosity & Humility Build High Performing Teams for Today & Tomorrow Influence & Inspire with Vision & Purpose Observe, Engage & Connect Strive to Achieve Operational Excellence Deliver Business Results

Benefits

Bath & Body Works associates are the heart of our business. That’s why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include: 

Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office. 401k with company match and Associate Stock Purchase with discount No-cost mental health and wellbeing support through our Employee Assistance Program (EAP) Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance. Tuition reimbursement and scholarship opportunities for post-secondary education programs 40% merchandise discount and gratis that encourages you to come back to your senses!

Visit bbwbenefits.com for more details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.

We are an equal opportunity action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

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