Company

Cox Communications, Inc.

Job Family Group

Marketing

Job Profile

Director, Product Marketing

Management Level

Director

Flexible Work Option

Can work remotely anywhere in the specified country

Travel %

Yes, 25% of the time

Work Shift

Day

Compensation

Compensation includes a base salary of $131,600.00 - $219,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable hybrid managed cloud solutions, we help businesses achieve sophisticated, technology-driven outcomes. With a broad portfolio spanning AWS, Azure and Google to a full set of Private Cloud and Cyber Resilience solutions, RapidScale helps companies turn technology into their biggest competitive advantage.  As part of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience. 

We are seeking a strategic, hands-on Director of Product Marketing to build and scale a high-impact product marketing function that directly supports revenue growth, sales enablement, and go-to-market alignment. You are joining RapidScale at a pivotal moment. As we aim to move upmarket and differentiate in a crowded and commoditized hybrid cloud services space, we are shifting our focus toward enterprise buyers in knowledge-driven industries with high outsourcing needs and limited in-house IT capacity. Your work will be central to repositioning our brand and product narrative for business outcomes.

You will bring deep experience in B2B hybrid cloud services or SaaS, a passion for creating scalable product marketing engines, and a proven ability to align messaging, enablement, and strategy to business results. A key area of focus will be building RapidScale’s hybrid cloud story and developing frameworks that support repeatable, high-velocity go-to-market execution. This leader will architect the foundational structure, processes, and team required to move RapidScale from feature-focused messaging to a value-driven, outcomes-oriented approach that resonates with enterprise decision makers.

Success in this role will be measured by:

Increased win rates and deal velocity in enterprise segmentsImproved sales readiness and content utilizationClear, differentiated messaging used consistently across marketing and sales channelsAccelerated ramp-up of new offers and go-to-market motions

Key Responsibilities:

Strategic Impact and Leadership

Partner with the CMO and executive leadership to define and evangelize a unified go-to-market strategy that elevates RapidScale’s relevance in the enterprise spaceDrive a shift from transactional, feature-led selling to insight-led marketing that speaks to CIOs, CFOs, and business unit leadersEstablish a repeatable framework for value proposition design, segment differentiation, and vertical storytelling

Build and Scale Product Marketing Function

Define the vision, charter, and roadmap for the Product Marketing team in alignment with evolving business needs.Develop career paths and mentorship models to grow a high-performing team with specialization across solution areas, industries, and buyer personas.

Go-to-Market Strategy and Execution

Lead product positioning and messaging frameworks focused on business value, not technical featuresDrive the creation of content and collateral that supports the full buyer journey, including solution briefs, customer stories, presentations, and battle cardEstablish and manage the launch process for new offers and feature enhancementsAct as the marketing lead in cross-functional go-to-market initiatives with Sales, Product, Operations, and Customer Success

Sales Enablement

Build and contribute to scalable sales enablement programs that improve sales readiness, win rates, and deal velocityPartner closely with Sales leadership to define enablement priorities, develop training materials, and deliver field-facing resources

Hybrid Cloud Story Development

Own the creation and evolution of RapidScale’s hybrid cloud positioningCollaborate with Product and Solution Architects to translate technical capabilities into differentiated, outcome-focused narrativesEnable field teams to clearly articulate the hybrid cloud value proposition across buyer personas

Customer and Market Alignment

Lead persona and segment research to deepen understanding of buying triggers, challenges, and decision criteria in target industriesUse customer data, win/loss insights, and market analysis to continuously refine positioning and messagingBuild a systematic approach to gathering customer insights, market trends, and competitive intelligenceTranslate market data into actionable recommendations for Product, Sales, and Marketing

Qualifications:

Minimum Qualifications

Bachelor’s degree in a related discipline and 10 years of experience in a related field. The right candidate may also have a combination such as a master's degree and 8 years of experience, a Ph.D. and 5 years of experience, or 14 years of experience in lieu of a degree5 or more years in a management or leadership role

Preferred Qualifications

Proven success marketing complex cloud, managed services, or hybrid IT solutionsStrong understanding of enterprise sales cycles and the ability to align marketing strategies with buyer journeysExceptional communicator with a track record of creating high-impact messaging that resonates with technical and business audiencesExperience developing sales enablement programs that support direct and partner-led selling motionsExperience building GTM motions for technical solutions and translating them for business buyersDemonstrated ability to build structure, processes, and teams from the ground up in fast-growing environmentsKnowledge of hybrid cloud, IaaS, security, and digital transformation trends preferred

Benefits

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

About Us

Cox Communications is all about creating moments of real human connection; and for employees, that’s true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we’re creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.

 

 Application Deadline: 06/05/2025