Belgrade, Serbia
14 hours ago
Manager Brand Engagement SEE

Be a part of revolutionary change.

At PMI, we’ve chosen to do something incredible. We’re transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly new directions.

Your ‘day to day’:

·       Engagement platforms development: Leads the development and deployment of brand engagement platforms and activations for IQOS, VEEV, and ZYN. Ensures the creation of engagement activities for HoReCa, Brand Retail, and Event channels, aligning with brand and business needs. Develops strategies for the online amplification of offline engagement activities.

·       Build Strategic Partnerships: Identifies, develops, and deploys collaborations with other brands and individuals, ensuring these align with brand goals and contribute to product launches and campaigns.

·       Grow Brand Communities: Develops and implements brand advocacy strategies and community engagement mechanics for IQOS, VEEV and ZYN brands. Lead initiatives that empower community members to share brand stories. Sets the direction for further development and utilization of existing communities to increase reach and ensure quality content in line with brand guidelines. Identify new communities in line multi-category business needs and creates strategies how to reach and engage with them at scale.

·       Set and Track Goals: Define critical metrics for community and activation efforts. Monitor performance, gather insights, and find opportunities for innovation and growth.

·       Own the Budget: Plan and manage budgets for brand activations and community initiatives. Ensure optimal resource allocation and ROI.

·       Lead Teams: Inspire and guide internal and external teams, with a focus on agency collaboration. Foster talent development while delivering business results.

·       Collaborate Globally: Act as the key contact for global and regional teams. Share strategies, insights, and adapt plans to meet market maturity and business needs.

·       Ensure Compliance: Uphold the highest standards of integrity and ensure compliance with legal and corporate guidelines to support long-term business sustainability

Who we’re looking for:

·       University degree or equivalent experience.

·       5 years of proven experience in marketing and brand engagement.

·       Previous experience in connection of Online & Offline channels.

·       Understanding of Digital channels and emerging trends.

·       PC skills (MS office, Power point).

·       Proficiency in English and local language.

·       Driving license (B).

What we offer:

·       Our success depends on our dedicated employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

·       Seize the freedom to define your future and ours. We’ll empower you to do things differently, experiment and explore.

·       Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.

·       Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.

·       Take pride in delivering our promise to society: to deliver a smoke-free future.

 

Please note that only shortlisted candidates will be contacted.

PMI is equal opportunity employer.

 

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