**ROLES & RESPONSIBILITIES** **Summary:** **_Role:_** _Responsible for develop and execute marketing strategy throughout the product lifecycle, including; Develop consumer insights, defining the product vision, and develop marketing plans to generate consumer demands. Working closely with sales, finance, regional marketing team and other cross functional teams to deliver Product P&L and market share goals are met._ + Reporting directly to: Associate Marketing Director - Pediasure + High frequency of interaction: Top management, Region, Cross Function, Team and external Partners + Working location: Melinh Point, 2 Ngo Duc Ke, Ben Nghe Ward, District 1, HCM city. + Subordinate: 1 ABM, 1 brand admin, 1 marketing intern. **Core job responsibilities:** + Planning, managing, and executing strategies/programs for portfolio of brand. + Positioning portfolio to meet changing needs of markets, consumers, and business objectives. + Developing short and long term strategic insights and opportunities from trend drivers and analyses. + Establishing strategies for creation of line extensions and new products. + Effectively manage marketing, advertising and promotional activities of the product to achieve short and long-term business objectives; including revenue, sales, profit and market share targets. + Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance. + Interpret research findings and draw appropriate insight based on the results. + Create and execute innovative and effective marketing campaigns, concepts and strategies to drive sales, exposure and virality including ads, TVC, social media campaigns and website content. + Identify key trends and tools in performance marketing and social media marketing in order to develop effective CRM/Digital approaches. + Monitor and report on the productivity of marketing plans and projects. + Prepare budgets, reports and forecasts in a timely manner. + Participate in annual budget Plan/ Update cycle + Achieve forecast accuracy and new products launch KPI targets. + Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures. + Review complaints and suggestions relating to assigned products and develop action plans to address them. + Support Business Excellence re-certification and sustain business excellence standards. + Effectively communicate with cross-functional teams, upwards and downwards. **MINIMUM BACKGROUND/ EXPERIENCE REQUIRED** **Work Experience** : + A minimum 7 years in marketing, especially brand management in MNCs, prefer FMCG background + Experience in developing ATL brand communication in both traditional and digital based on consumer insights + At least 2 years at independent brand management position at business scope from 50 Mil USD (optional) **Industry experiences** **：** + Multiple product business + Growth business/acquisition + Mature/declining business + Renewal/turn-around + Long range Planning + Strategy development, execution, and measurement + P&L, budgeting, planning & forecasting, finance + Risk-based analysis and decision making, and contingency planning + Talent management/development + Sales & distribution skills + Regulatory, QA, legal policies/environment **Position experiences:** + Launch new brands and new products. Bring innovations to existing brands and products to market. + Move from an operational “doing” role to a strategic one. Achieve results through teams rather than individual effort. + Demonstrate an understanding of business drivers and an ability to influence them to achieve growth. + Carry brand strategy and P&L responsibility. + Possess a track record of tangible results in each role **Core Skill Requirement:** + **Required Brand Management Expertise** + Stage gate analyses/product development processes + Launch recommendations + Customer, consumer, and shopper insights and understanding + Category dynamics + Brand visioning and positioning + Product branding and messaging + Complex pricing strategies + Competitive bench-marking and strategies + Resource acquisition & allocation + Marketing spend ROI + Promotions, advertising, external agency relationships + Trade/retail and/or healthcare/institutional marketing + Media relations **Language Skills** **：** English proficient **Computer Skills:** + Able to utilize computer programs such as notes, excel and PowerPoint to compile, build, analyses and consolidate data. **Core Trait/Behavior Requirement:** + Excellent interpersonal skills + Self-starter, aggressive for constant improvements + Capable of timely and fast, accurate deliverables + Strong at adaptability **MINIMUM EDUCATION REQUIRED** + Bachelor’s Degree or Above An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com