Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.
Measurement Analyst - Global Sell Side Accounts will work alongside our EMEA sales team to assist in the education, adoption and delivery of Samba TV’s measurement suite of ad effectiveness studies to major publishers and advertising platforms in the region. They will be responsible for end-to-end research design, delivery, and presentation of measurement reports, working closely with publisher partners to deliver high-quality insights about their campaign’s performance.Responsibilities:Own and execute the end-to-end campaign measurement studies from feasibility assessment to report deliverablesManage multiple simultaneous research projects across various types of media platforms including social, digital streaming, DOOH, DSPs and SSPsUnderstand tactic-level nuance of each platform (i.e. targeting capabilities, ad formats, objectives) to create specific and bespoke insights aligned to campaign performanceServe as the main point of contact and build strong relationships with Marketing Science teams at key publishers and platformsDrive adoption of measurement products among new and existing customer setsCatalog feedback about our measurement solutions from our external stakeholders to our product and engineering teamsHelp make inroads with new potential customers serving as a subject matter expert on methodology, report deliverables, and tactical setupAssist in building regional and client-specific norms and narratives to demonstrate the effectiveness of Samba TV’s measurement solutionsDevelop and improve existing measurement processes to create efficiencies focused on scaleQualificationsBA/B.Sc in Statistics, Mathematics, Psychology, Marketing, Data Analytics or related field5+ years experience in digital advertising measurement at either a brand direct, agency, or platform analytics or experience working with ad effectiveness vendors that deliver reach and frequency, brand lift, sales lift etc. reportsExpertise in ad effectiveness research studies, digital marketing landscape and relationships between platform, agency, and brand teamsComfortable managing large data sets using R, SQL, PythonAbility to work independently to take ambiguous inputs and develop a repeatable process for other team members to followStrong understanding of statistical analyses and measurement study design using control/exposed methodologiesExpertise in project management simultaneously supporting multiple deliverables at different stages of the processKeen eye for detail in building and QAing reports while also ensuring on-time delivery to clients- Experience with streaming and digital video measurement methodologiesConfident communicator with a track record of building and maintaining client relationshipsGlobal perspective and experience working with agencies, brands, and publishers in the EMEA regionSamba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
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