At Bon Secours Mercy Health, we are dedicated to continually improving health care quality, safety and cost effectiveness. Our hospitals, care sites and clinicians are recognized for clinical and operational excellence. **Primary Function/General Purpose of Position** This role functions to execute the deployment of paid media plans, particularly on programmatic and social platforms. The Paid Media Specialist will oversee and coordinate the builds, ongoing optimizations and reporting of those plans across channels and cross-functional teams and projects. **Essential Job Functions** + Leads the design and execution of paid media builds in advertising platforms (Meta, TTD, Google, Teads, etc). + Acts as platform expert and makes recommendations on audience targeting and campaign goals. + Completes ongoing campaign monitoring and optimizations based on performance data and trend analysis. + Creates ad tests and updates campaigns accordingly. + Manages advertising budgets and devise bid strategies and best practices to maximize ROI. + Monitors and delivers monthly, quarterly and annual campaign reporting. + Responsible for packaging of final deliverables with UTMs and trafficking of creative assets in campaigns. + Manages database of ad specs across vendors for the purpose of assets creation and tracking. This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties as required by their supervisor, subject to reasonable accommodation. **Education** Bachelor’s degree in Marketing, Advertising, Business or related field (required) **Work Experience** + 1-3 years of experience in marketing and paid media campaigns (required) + Health care knowledge (preferred) **Training** + Experience with Google Suite, The TradeDesk, Meta, Teads (preferred) + Canva (preferred) **Work Classification** + This is a remote/work from home opportunity + Associate must be able to work eastern time zone hours **Skills** _Hard/Tech/Clinical Skills_ _:_ + Project Management + Branding + Brand Strategy + Strategic Marketing + Marketing Strategies + Advertising Strategies + Digital Marketing + Marketing Campaigns _Soft/Interpersonal Skills:_ + Critical Thinking/Analytical Skills + Attention to Detail + Detail-Oriented + Teamwork + Active Listening + Agility + Work Collaboratively Many of our opportunities reward* your hard work with: Comprehensive, affordable medical, dental and vision plans Prescription drug coverage Flexible spending accounts Life insurance w/AD&D Employer contributions to retirement savings plan when eligible Paid time off Educational Assistance And much more *Benefits offerings vary according to employment status All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you'd like to view a copy of the affirmative action plan or policy statement for Mercy Health – Youngstown, Ohio or Bon Secours – Franklin, Virginia; Petersburg, Virginia; and Emporia, Virginia, which are Affirmative Action and Equal Opportunity Employers, please email recruitment@mercy.com . If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at recruitment@mercy.com