At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

This role will lead the strategy and execution of Experiential Marketing programs for Premium Card Members, as well as oversee marketing efforts within our Centurion Lounges. The ideal candidate will deliver innovative, high-impact experiences that build brand affinity, deepen engagement, and elevate the premium customer journey. This role requires strong strategic thinking, attention to detail, customer focus and a deep understanding of the luxury and lifestyle space.

Key Responsibilities

Experiential Events:

-       Design and deliver unique, high-touch events tailored for top-tier Card Members, aligned with brand positioning and global experience standards.

-       Develop and execute annual experiential calendar integrating brand storytelling, customer insights, and cultural moments.

-       Lead cross-functional event execution, including agencies, sourcing venues, negotiating with partners, and managing logistics with a premium lens.

Centurion Lounges Marketing:

-       Oversee premium marketing strategy across Centurion Lounges.

-       Create communicationsand experiential touchpoints to enhance the in-lounge customer experience.

-       Collaborate closely with Lounges Operations and Brand teams to ensure brand consistency and elevated standards.

Strategy & Planning:

-       Define clear objectives, success metrics, and post-program reporting for all experiential and lounges marketing efforts.

-       Monitor market trends and competitor activity to ensure American Express remains at the forefront of premium experiences.

-       Lead experiential and lounges marketing budgets, including planning, forecasting and reporting, ensure optimal allocation budget, cost efficiency.

-       Oversee third-party partners and agencies to ensure excellence in delivery, brand compliance, and operational efficiency.

Partnerships & Collaboration:

-       Identify, negotiate and manage partnership with leading luxury, cultural, and lifestyle brands that birng exclusive value to cardmembers.

-       Cultivate long-term relationship with partners that reinforce brand prestige and drive engagement.

 

Qualifications Required:

 

-       Experience in premium/luxury brand marketing, experiential marketing, or event management.

-       Experience working with affluent customer segments and delivering high-end, bespoke experiences.

-       Demonstrated ability to think strategically and execute with excellence.

-       Strong project management and organizational skills, with obsessive attention to detail.

-       Proven success managing cross-functional teams and external agencies.

-       Analytical mindset with experience managing budgets and measuring campaign performance.

-       Passion for luxury, travel, hospitality, and customer experience.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

Competitive base salaries  Bonus incentives  Support for financial-well-being and retirement  Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)  Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need  Generous paid parental leave policies (depending on your location)  Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)  Free and confidential counseling support through our Healthy Minds program  Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.