USA
8 days ago
Product Marketing Manager V
Our Client, a Internet Content and Information company, is looking for a Product Marketing Manager V for their Remote location. Responsibilities: + Develop the strategy for how Client Marketing uses new and emerging channels (e.g., in-product channels, Creators, App Store surfaces) for bespoke campaigns and as part of larger 360 marketing efforts. + Proactively engage with marketing and product stakeholders to identify relevant cultural moments that Client product proof points can pay off, and develop integrated marketing plans to capture demand. + Develop campaign playbook to drive consistency across our channels, including learning agendas, strategic and creative principles, and working processes with marketing stakeholders. + Manage agency partnerships that lead to big creative ideas and deliver creative assets, ensuring sufficient work-back plans for internal reviews, localization, and trafficking. + Traffic all creative, mitigating issues, so campaigns launch on time and on strategy; Support large channel updates that ensure our channels are on brand. + Work with engineering teams to unlock custom product solutions that make Client campaigns more delightful for users. + Own channel reporting and internal comms to socialize performance against goals. Requirements: + 7+ years of experience in managing and executing consumer marketing campaigns through a diverse channel/media mix that delivers measurable brand and product results. + Understanding of consumers, with demonstrated experience using research and data to drive actionable insights to develop marketing strategies and plans. + Demonstrated experience working with media and creative agencies. + Experience in leading and communication with demonstrated talent at building collaborative partnerships with marketing and product partners. + Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our program seamlessly, and to the highest impact. + Experience in consumer technology category + The ability to own end-to-end marketing campaigns for a variety of owned and shared channels, from strategy development to creative ideation and execution to rigorous reporting. + Strong partnership skills to work with various teams, including marketing, brand, social, comms, product, and engineering, to execute on bespoke campaigns and broader 360 marketing initiatives. + Ability to tackle complex problems with a strategic mindset, create thoughtful recommendations, and action plans for solving those problems, using data and insights to inform decision-making. + MBA or Advanced Degree + Internet or Technology Industry Experience Why Should You Apply? + Health Benefits + Referral Program + Excellent growth and advancement opportunities As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
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