Atlanta, GA, US
13 hours ago
Senior Manager, Category Marketing

Position Purpose:

The responsibility of the Sr Manager, Category Marketing is to develop long & short- term strategy and business positions for several merchandise departments. This position will serve as the primary liaison between the Merchandising leadership, specifically the Senior Vice Presidents of Merchandising, and all Marketing cross functional departments. This role will have the responsibility to manage strategic development & cross functional communications for their respective departments. This position may also have the direct responsibility to serve as the marketing lead for 1 or more departments.


Key Responsibilities:

10% Budget Tracking - Manage budget deployment tracking across departments & provide final department approval on strategic plans for cross-functional marketing activities10% Communication Liaison - Serve as primary communications liaison and cross-functional project manager for the Retail Media+ Partner Management and Audience Marketing teams, including regular attendance at key marketing function meetings, review of marketing campaign briefs, and compiling of cross-functional progress updates25% Develop Playbook - Develop annual strategic marketing playbook & regularly cadenced marketing strategy updates for assigned merchandising departments based on competitive analysis, consumer input, financial data, creative tactics, input from merchandising leadership, and input from Retail Media+ Partner Management and Audience Marketing teams25% Marketing Strategies - Work with senior merchandising leadership to develop long & short-term marketing strategies, as well as triage execution of emerging priority opportunities across Retail Media+ Partner Management and Audience Marketing teams30% Strategic Planning - Accountable for leading and developing a team who will serve as marketing liaisons of their respective merchandising departments; Ensure they provide strong strategic planning, communications support, cross-functional integration, and creative guidance


Direct Manager/Direct Reports:

This position typically reports to Director, Category MarketingThis position has various direct reports.


Travel Requirements:

No travel required.


Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.


Working Conditions:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.


Minimum Qualifications:

Must be eighteen years of age or older.Must be legally permitted to work in the United States.


Preferred Qualifications:

Excellent written and verbal communication skillsBachelor's degree in marketing, advertising, or a business-related field7+ years relevant experience (i.e. marketing experience at a retail company, advertising agency, or consulting firm)Experience in retail brand or consumer product marketingExperience managing projects and working with cross-functional stakeholdersExperience with SharePoint, PowerPoint, and ExcelStrong leadership abilities and experience in managing cross-functional work relationshipsA collaborative approach and the ability to triage needs across multiple stakeholdersAbility to interpret financial information and make data-driven decisions to support strategic prioritiesHighly organized and able to define & sequence strategic prioritiesKnowledge of consumer & product market research, market segmentation, and competitive intelligence / analysisA data-driven mindset and ability to leverage analysis to make business recommendationsFamiliarity with integrated marketing plans and creative asset briefs


Minimum Education:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.


Minimum Years of Work Experience:

7


Competencies:

Decision QualityCollaboratesDrives EngagementEnsures AccountabilityPlans and AlignsCommunicates EffectivelyCustomer FocusDevelops TalentDrives ResultsManages Conflict

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